About BuiltForward Partners

The partners behind BuiltForward.

Joel Montiel and David Bruce built BuiltForward Partners to help remodelers and custom builders turn the visitors they already get into booked consults.

01 — Our mission

Why we do this.

To ensure real-world businesses are never left behind by the pace of technology.

02 — What we stand for

Five values, held every day.

  1. We Do the Work

    We roll up our sleeves and do the heavy lifting to get you real results. No shortcuts and no magic pills, just consistent, hands-on effort. We do our best work with owners who are ready to put in the work too.

  2. We Take Ownership

    We own every result, good or bad. If something goes sideways, we don’t point fingers or make excuses. We take responsibility and put all our energy into fixing it.

  3. We Hold the Line

    If we say it will happen, it happens. We keep high standards on every detail and honor every deadline and commitment we make to you.

  4. We Care Deeply

    We treat your business like it’s our own. We celebrate your wins, step up in the tough moments, and give you honest advice, even when it’s hard to hear.

  5. We Never Settle

    We never coast on past success. We’re always learning and sharpening our systems so you stay ahead of your competition and the pace of technology.

03 — The team

The people you work with.

Joel Montiel, CEO & Co-Founder of BuiltForward Partners

Joel Montiel

CEO & Co-Founder

You didn’t get into this trade to chase leads or keep up with every new piece of software. Joel understands that. He has worked in sales and marketing since he was a kid knocking on doors to shovel driveways, and over the last 8 years he helped scale a financial tech and education startup to $4.4M in annual revenue. Now he uses what he learned to help remodelers and builders grow, pairing modern technology with an old-school work ethic so you can stay focused on the work you do best.

David Bruce, COO & Co-Founder of BuiltForward Partners

David Bruce

COO & Co-Founder

You need more booked jobs, and you need the numbers behind them to make sense. David has been in your shoes. He has built and run several businesses of his own, including multiple mortgage companies, and as COO and CFO at Accelerated Strategies, he helped grow annual revenue 10.8x, selling directly to homeowners. Today, he leads the technology and delivery behind BuiltForward, building the systems that answer and book your leads 24/7 while your team stays focused on the job site.

† Joel Montiel and David Bruce are former executives of Accelerated Strategies and are no longer affiliated with the company. Accelerated Strategies does not endorse or sponsor BuiltForward Partners. Results described reflect their time there and are not a guarantee of future results.

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