Growth systems for remodelers & custom builders

Your next great projectis already on your website.

Most visitors leave without booking a call or leaving their info. Our AI agents reply to every inquiry in 30 seconds, day or night, and book the consult for you.

Free. No obligation. You keep the report. See how it works

Built for high-consideration projects

  • Kitchens & Baths
  • Whole-Home Remodels
  • Additions
  • Custom Homes

What we do

Beautiful work deserves a better way to win the next project.

We help remodelers and custom builders turn more of the visitors they already get into real conversations, and those conversations into booked consults.

A covered porch with a timber ceiling and a stone column at dusk

Capture every inquiry

A clear headline, one obvious button and a simple pop-up form, so homeowners know exactly how to reach you.

A remodeled kitchen with a walnut island under three pendant lights

Qualify before the call

Our AI agents ask every homeowner about their project, timeline and budget, so your best hours go to the right projects.

A two-story home addition with a standing-seam roof at twilight

Book more consults

Qualified homeowners pick a time for a Project Planning Call, and it lands on your calendar.

24/7 After-hours response

A form at 8 p.m. Saturday gets its answer at 8 p.m. Saturday, not Monday.

01 — The stakes

Built to impress. Not built to book.

A home with great curb appeal and no front door doesn’t let anyone in. Most remodelers’ websites show off the work but give homeowners no clear way to call or leave their info.

A remodeling crew hanging drywall in a gutted room
The work behind every project is real. The website should earn it a phone call.
  1. Your first screen doesn’t tell visitors what to do.

    The button is buried, outdated or missing, so homeowners admire the photos and leave.

  2. Inquiries wait too long for a reply.

    A form comes in at 8 p.m. Saturday and sits until Monday. By then, the homeowner has booked with whoever answered first.

  3. Your team chases homeowners to book consults.

    Phone tag and back-and-forth texts eat the owner’s or designer’s day.

  4. You spend consults on homeowners who can’t afford the work.

    Without asking about budget and timeline up front, your best hours go to the wrong projects.

  5. Visitors who aren’t ready just disappear.

    Most homeowners aren’t ready to book on the first visit. Without a reason to leave their info, you never hear from them again.

  6. You can’t see which visitors turn into consults.

    Without tracking, you can’t tell whether your website is working or where it loses people.

Firms that do great work shouldn’t lose homeowners to a confusing home page.

Audit My Website

02 — The Front Door Booking System

Every inquiry answered, qualified and booked.

Try the 30-second demo

A first screen that gets the call.

We remodel the top of your home page with a clear headline, one obvious button and a simple pop-up form, so homeowners know exactly how to reach you.

A reply in 30 seconds, day or night.

Our AI agents text or call every homeowner, ask about their project, timeline and budget, and book the consult on your calendar.

It introduces itself as your AI assistant, every time.

Capture homeowners who aren’t ready yet.

A custom guide for your firm, plus a regular email campaign, keeps interested homeowners in touch until they’re ready to book.

Works with what you already have.

We remodel the top of the home page you already have. No new website, and your domain and email never move.

03 — How it works

Three steps to more booked consults.

  1. 1

    Audit your website.

    Enter your web address and see where your home page loses visitors. It takes about a minute.

  2. 2

    Go over your report.

    Book a short call with Joel to walk through what the audit found and how the Front Door Booking System would fix it.

  3. 3

    Start booking more consults.

    We remodel your first screen and install your AI agents and custom guide. You take the booked calls.

04 — The team

Meet your partners.

$18.84M
In high-ticket homeowner product sales
3 → 21
Grew a team from 3 staff members to 21
10.8x
Revenue growth at Accelerated Strategies†
3 yrs
Selling to homeowners using proven AI tools
Joel Montiel, CEO & Co-Founder

Joel Montiel

CEO & Co-Founder

Joel has been selling since he was a kid knocking on doors to shovel driveways. He helped scale a financial tech and education startup to $4.4M in annual revenue, and now brings that to remodelers and builders.

More about Joel
David Bruce, COO & Co-Founder

David Bruce

COO & Co-Founder

David has built and run businesses of his own, including multiple mortgage companies, and was COO and CFO at Accelerated Strategies†. He leads the technology and delivery behind BuiltForward.

More about David

† Joel Montiel and David Bruce are former executives of Accelerated Strategies and are no longer affiliated with the company. Accelerated Strategies does not endorse or sponsor BuiltForward Partners. Results described reflect their time there and are not a guarantee of future results.

05 — Questions

Frequently asked questions.

Something else on your mind? Call 224-348-7702 or email info@builtforwardpartners.com.

How much does it cost?

Much like your custom remodels and builds, every system we set up has a custom element, so the work involved differs from one business to the next. We share pricing as soon as we know what you actually need.

How will I know it’s working?

We set you up with a dashboard that shows whether the system is working, in plain numbers:

  • Inquiries received
  • Booking rate
  • After-hours bookings
  • Show rate
  • Revenue signed from leads your AI agents bring in
  • Pipeline value
Who is BuiltForward for?

Remodelers and custom builders whose websites already get steady traffic, and who want more of those visitors to become booked consults. That includes kitchen and bath, whole-home remodels, additions, basements and custom homes.

Is Audit My Website really free?

Yes, with no cost and no obligation. You enter your web address and contact details, and we check the first screen of your home page and show you where visitors leave without booking a call or leaving their info. You keep the report whether or not we work together.

Do I need a new website?

No. We remodel the top of the home page you already have, and your domain and email never move. No matter where your site runs, we can install it for you or send the code to your web developer.

What happens when a homeowner fills out the form?

Within 30 seconds, day or night, our AI agent texts or calls them. It asks about their project, timeline and budget, then offers times for a 15-minute Project Planning Call with your team. The booked call lands on your calendar.

Will homeowners know they’re talking to AI?

Yes. Our AI agent introduces itself as your company’s AI assistant in the first message, every time. According to Salesforce’s State of the Connected Customer report, 75% of consumers say businesses must clearly disclose when they’re talking to an AI agent. Trust is the foundation of every project you build, and we don’t compromise on it.

If a homeowner would rather talk to a person, they can say so at any point. The agent lets them know someone from your team will follow up, and you’re notified right away.

Will the AI say something wrong to my homeowners?

Do your employees ever say something wrong to homeowners? We encourage you to view AI agents the way you view employees. They’re not perfect, but the better they’re trained, the less likely they are to make a mistake.

The quality of its responses depends on the initial prompt we create for you and the adjustments we make along the way. This is not one-and-done. It would be unwise to train an employee once and never train them again. Our service includes the initial setup and ongoing adjustments, so your AI keeps getting better.

Do I have to switch CRMs?

You don’t have to. The system runs in a custom CRM that we build for you, but can be integrated with a CRM that you already use. Every inquiry is tagged so you can see your results, and your leads and data always stay yours.

However, if you’re paying a lot of money for your current CRM, this could be an opportunity to switch and save some costs.

How long does setup take, and what do I have to do?

We handle the setup, and most firms are live within 10 business days. Your part is small: give us access to your website or connect us with your web developer, fill out a short onboarding form, and take the booked calls.

06 — Get started

Turn more of your website visitors into booked consults.

Find out where your website loses visitors, and see how a 30-second reply turns more of them into booked calls.

Free. No obligation. You keep the report.